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photo credit: Lili Vieira de Carvalho

Just how do you go about charging for your photography? Is there a secret to pricing assignment photography work? How much can I charge? Is there a formula?

All these questions and more are asked on an almost daily basis by new photographers and those just starting in the business. Its a question that you must get to grips with if you are to survive in the very competitive world of assignment (also known as commissioned) photography.

Part One: What not to do

Part one is very, very simple. There’s not a lot to this part. There’s one thing you can do to completely kill any chance of getting decent work and its portrayed nicely here in the video.

Watch the following video clip and do not ever do this either in person or on the phone to a client!

Part two will show you why making it up as you go along is likely to lose you money and lose you clients; why negotiation need not be a desparate scrabble to the bottom as we saw in the video; and why charging what you are worth can earn you respect and repeat work from clients.

There is a formula for pricing photography, its not hard and its not a secret.

Bookmark this blog or subscribe to our RSS feed to see the next part of the tutorial – Part Two is here and follow the links at the end to parts three four and five.

PP

Tags: Assignment Photography, Getting paid, Photography Business, pricing photography

If you found this article helpful you may also like to read:

• How to deal with clients who want your photography for the cheapest possible price (3)
• Assignment Photography: How to charge and price up assignments – part two (4)
• Assignment Photography: How to charge and price up assignments – part three (1)
• Alamy announce a ‘Find a Photographer’ service (0)
• Why photo credit lines aren’t worth the paper they’re written on (6)